Digital marketing encompasses the marketing efforts of brands and businesses to get their products and services to the target audience through online or digital channels, including social media and emails. It’s an independent field of operation that ensures one’s brand gets maximum recognition and exposure. It’s a vast field with unlimited creative opportunities, which can be both a hit and a miss, but certain fundamental mistakes can turn all efforts to dust. Digital marketing mistakes and how to avoid them One can make individual errors while handling digital marketing, but the main reason why a campaign may fail boils down to one of these major mistakes: 1. Targeting the wrong audience The audience is the bloodline of a marketing campaign, and their interaction—or lack thereof—directly affects one’s results. So it’s important to spend time researching the market, competition, and the exact demography of one’s audience, down to their tastes, habits, purchasing power, age, and other aspects, so that the brand can target the people who can be its actual customers. Also, narrow the audience to a finite and recognizable group for maximum results. 2. Not having clear goals Brands can have different marketing goals at different stages, and trying to achieve them all through a single campaign is a mistake that can tank the whole thing.